Jess Vill & Tony Model Fr. for ‘Modus Vivendi’ Broaded Line
A new line called ‘Broaded’ has just been released by Modus Vivendi. The new line comprises men’s underwear in three distinctive styles as well as tank tops and t-shirts in three colours: blue, red and black. The underwear of this line comes in jockstraps, briefs and boxers all handcrafted from a high quality ribbed cotton based fabric. This is probably the most comfortable underwear you’ll ever wear! The fabric is extremely soft, the waistband is covered to avoid any discomfort and the pouch is contoured to offer space and support exactly where you need it. The tanktops and t-shirts feature broad elastic trims and curved hems. They are great for the gym but can also be worn as streetwear with your favourite jeans.
The campaign of Modus Vivendi’s Broaded line was photographed in France. Talented photographer Lionel Andre created some stunning images with models Jess Vill and Tony Model Fr in the olive tree fields near Aix-en-Provence. The campaign is sexy and masculine showcasing the new line at its best!
Underwear, tanktops, t-shirts: Modus Vivendi
Photographer: Lionel Andre
Models: Jess Vill, Tony Model Fr.
Location: Aix-en-Provence, France
Check out these videos where one shows the production chain of the manufacturing of the line and the second is a behind-the-scenes from the photo shoot: